Stories change reality.

They are all around us. Stories dictate our lives, our cultures, our beliefs and our arts.

We founded Pendulum because we are committed and passionate about sharing the vast power that stories hold, for the causes we care about.

Rom Barnea is a Tel Aviv based multidisciplinary cultural entrepreneur, producer, photographer, social activist and curator. He is an alum of Sam Spiegel Film & Television school, Jerusalem and Hasifa School for Video-therapy.

Noa Urbach is a NYC based social entrepreneur and a climate action enthusiast, studying global education policy at Teachers College, Columbia University. Founder of Helpi, a nonprofit micro-volunteering platform. Forbes 30under30 shortlist for 2020.


Dear Future

Curation, production, facilitation

Dear Future is a mixed-media art exhibition featuring the dreams of children from an orphanage in Cali, Colombia, incorporating video, audio, photography, and costume design.

The Exhibit was presented in Union Square, NYC, and was commissioned by Spence Chapin Services to Families and Children.

Project website

Mid East Storytellers

Curation, production,facilitation

Mid East Storytellers is a platform for content created by Palestinian and Israeli Peace builders.

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Belongings / Особисті речі

Social photography project

Ukrainian refugees' stories through personal items that were carried across borders

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Aerial photography

Aerial photography collection aimed at rehabilitating the Dead Sea

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Pendulum group exhibition. Curated by Rom. Displayed at Kulturmarkthalle, Berlin & Cukoo’s Nest, Jaffa galleries. Poster designed by Or Edny

Action Cards – Photo-therapy playing cards which were created alongside children with special needs by Rom's facilitation. A partnership with Chimes Israel.

Excerpt from Fish Out of Sea’s book, featuring work by Refugees living in camps on the greek islands of Chios & Lesvos

IN/OUT, 2019 – A photography exhibit curated and produced by Rom in partnership with ENOSH, Israeli Mental Health Association

Action for the Oceans, displayed at Selina Chelsea, NYC for the UN’s World Oceans Day 2021. Featuring the work of youth climate activists from all over the globe. Produced by Noa Urbach (PENDULUM) and Rom, alongside Peace Boat US.

Creatures Made of Sand, 2018, Feauturette directed by Rom & Omer Barnea

The West Bank & Me, photojounalism project, 2020

Workshop process, ENOSH Mental Health Association

In Our Eyes. Group photography exhibition produced for Equal rights for the disabled month, Hertzliya, Israel.

LUMINO, 2019, Salvaged wood light fixtures made with Nimrod Astarhan

ASPECTRUM, 2020, curation and facilitation of a group project cerated by parents to children with ASD.

Fish Out Of Sea exhibit at Whitebox Gallery, NYC, In cooperation with VICE Impact